Making Food Ap-pea-ling and Fun!

This was a particularly fun project where the core goals were to promote interest in eating healthy foods with a fun seasonal campaign for seasonal foods (under the Seasonal Kitchen identity); upcoming events held throughout the school term nationwide and Food Tour which focused on exploring where foods come from and how much tasty variety was found around the world. As you can see I generated a series of digital assets which follow their own visual identity. Keeping the characters fun, happy, and energetic was important as the environments were simple and designed to be accessible for young minds. Each poster followed the branding set from previous iterations, (something I too worked on in the past) and featured some key talking points which were overseen by the brilliant nutritional team at Academy Food.

Adding in a simple call to action was also an important feature in this series, even though the project wasn't strictly to generate food-sales, having an actionable jumping-off-point from a fun design serves to drive home the core directive from each piece, mostly, to eat positive things and have a fun time while stimulating young minds at the same time!

The final output was a a series of posters & accompanying stills which were used as a digital counterpart in the campaign, with both being uploaded to a central hub which could be easily downloaded by each site, and print work was sourced separately; we did this 3 times a year prior to each school-term.

I loved working on these projects and am very proud to have also worked on the Branding for Academy Food Co, and a charity Cook Book which at the time of writing has helped to feed thousands of families in the UK and Northern Island.

Have a fun idea for a project? Contact me and I can bring your ideas to life.