A Cost-Saving Staples Food Concept

This was a particularly interesting project combining 5 key food staples as core elements in a variety of over 45 dishes in one recipe book, and in a later expanded edition (Ramen themed), the team added in another 20 or so. My job was to design the recipe manual / logo and detailed illustration. In the end we settled with the logo being the Font-based mark and the Truck designs (below) which served as champions of their particular area, each with its own colour and series of accompanying ingredients.

This food concept has run successfully in catering sites Nationwide, notably in HMRC, Soapworks Manchester, Ocado Headquarters and many many more.

Have a recipe book you'd like me to put together or a unique food idea you'd like to give life to? Give me a shout here