Crafting an Indian Travelling Themed Food Concept

Working closely with the Executive Development Chefs at Atalian Servest (UK & Ireland) I designed the brand and marketing collateral, including a 150 page recipe book too! This project was a creative challenge as it involved tying together lots of rich and bright colours from the food and amazing ingredients; with a traditional, yet modern twist on Indian cuisine.

One of the things I enjoyed the most about this project was making the recipe book itself, it was a large undertaking, spanning many pages, with lots of wonderful imagery to match the food, all of which needed editing & formatting to work in the context of the book as a whole, most of this was achieved with some clever actions but lots of manual interventions were necessary also, while time consuming I'm convinced the final outcome worked a treat. This one food concept was happily received at many catering sites across the UK & Ireland and provided a healthy boost to sales in the year of its launch & continued to be a popular part of the catering function.